Luiz Carlos Trabuco Cappi; Trail Of Landmark Successes

Since Luiz Carlos Trabuco Cappi was appointed the president of Bradesco, he led the bank to the second largest one in Brazil. When he was elevated to the helm of the bank he was asked whether he intended to take the bank to the leadership position it had been chasing prior to its decline. Luiz responded with his characteristic tact that leadership was not his primary agenda. He noted that it was more important for the group to provide satisfactory service to the members and clients across the municipalities where it has a presence. Soon, after, he took over the leadership mantle, Mr. Trabuco decided to purchase HSBC; a move that catapulted the bank to a conspicuous leadership position.

Luiz Carlos Trabuco Cappi Brief History

He studied sociology and philosophy at different levels at Sao Paulo University. Mr. Luiz Carlos Trabuco Cappi was born in 1951 in a Brazilian city called Marilia. Mr. Trabuco joined the bank at the tender age of 17 years. He worked in various capacities including being the president of Bradesco Seguros prior to his appointment to the bank’s group helm in 2009. He was recognized and awarded the entrepreneur of the year prize in 2015, following the successful acquisition of HSBC by Bradesco. Trabuco is noted to have made the daring move that saw Bradesco spend $ 5.2 billion.


The Bold Moves That Lifted Bradesco’s Public Profile

Following the successful purchase of the Brazilian branch of HSBC, Bradesco gained the public confidence and leadership in a number of important indicators of success in financial institutions including the branch network across the region and the number of account holders. Mr. Trabuco had more up his sleeve. He introduced a different approach to dealing with customers and their queries. Mr. Trabuco insisted on a customer friendly approach in all the interactions between the bank’s staff and the clients. He embarked on a massive recruitment drive that saw the bank register a record number of accounts every day. Mr. Luiz Carlos Trabuco notes in one of the interviews that after the acquisition of HSBC, Bradesco achieved what it would have taken them to do in six years. He was awarded the Insurance Personality of the Year in 2003. Mr. Luiz Carlos Trabuco Cappi has a lot of hope in the future of the insurance business. He observes that insurance makes an important component of social welfare efforts fronted by both the state and civil society organizations.

Trabuco’s Career Path

Mr. Luiz Carlos Trabuco Cappi was the president of Bradesco Seguros from 2003 to 2009. He had a successful ran at Bradesco Seguros; which gave him the advantage over other candidates for the top position. It is observed that Bradesco Seguros contributes over 30% of Bradesco’s overall profits. He is noted for his focus on communication effectiveness. He established a positive relationship with the media; an aspect that helped to connect the general public with the business and operations of the bank. It is evident that the skills that Mr. Trabuco gained from his philosophy class at USP were put to the best use at Bradesco, but now, it has come a time for him to pave way for a new CEO and president; according to Bradesco’s succession calendar.

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