Kate Hudson is a co-founder of Fabletics, together with Adam Goldenberg and Don Ressler. The three were keen in identifying a market gap in active-wear. The market was particularly limited and had no specialized designs available. Another major challenge was inaccessibility of pricing and lack of personalized active-wears. For this reason, Kate, Adam, and Don joined their creativity and creative skills in 2013 and later established Fabletics brand.
The company has since enjoyed an enormous share in sales of the active-wear market. Fabletics now uses reviews that are cloud sourced to extend their competence and gain customer trust in return. Through various personalized recommendations, the company has successfully managed to meet its goal through marketing strategies that include review-centric approach.
Fabletics brand has expanded in its scope of operation and now enjoys over one million active members with a revenue of $250 million. According to Shawn Gold, a corporate marketing officer at Techstyle, Fabletics has succeeded through personalized reviews. As a result, the company has fostered a high customer retention and loyalty in its bid to grow beyond its current geographical setup.
Technology is now key in the lives of the consumers especially when it comes to the decision-making process. Consumers carry out intensive research characterized by massive comparison in product prices, reviews, and unique features. Reviews are particularly important in business because they enhance customer trust, frequency in product use, and habitual purchases. Reviews, when earned genuinely with authentication, greatly contribute to higher search engine rankings thus attracting more client base.
Kate Hudson is a pioneer at Fabletic, according to Gregg Throgmartin, a president in the company, Kate is an approachable person and leads an active lifestyle. Kate has contributed significantly to the success at Fabletics through budget reviews, social media strategy reviews. Further, she has continually been resourceful in designing processes and working with other team members in the view of the outlined goals.
According to Kate Hudson, the huge success attained at Fabletics in athleisure retailing in less than four-year is uniquely associated with good branding practice. Regardless of the age, size and ability, Kate has continually promoted the look and feel of active-wears in leading a healthy and active lifestyle.
Fabletics have proved resourceful in availing athleisure apparel purposely for the gym and other active undertakings. Finally, Fabletics is centrally based in technology and innovation backed with a good track of customer preferences.